B2B Baltic.Travel was founded to exploit more than 10 years of experience and know-how about the outbound travel industry, primarily but not limited from the Baltic States. The leader of the project is Agnese Zāle, who has the benefit of a wealth of experience, data and connections within the travel, advertising and media industries.


  • B2B experience of the travel industry
  • Knowledge of the local market
  • A personal attitude
  • Reliability, availability and flexibility
  • Preferring long-term partnership and quality of service delivered


Lithuania, Latvia and Estonia are known as the Baltic States because of their position bordering the Baltic Sea. They all neighbour each other in the north-eastern corner of Europe, and share land borders with Russia, Poland and Belarus. Lithuania also borders the Russian exclave of Kaliningrad.

Just across the water are Finland and Sweden. All three nations joined the European Union in 2004 and have been enthusiastic participants in the EU since their membership began. The Baltic countries also signed the Schengen

Convention in May 2004, which allows for the abolition of systematic border controls between most EU members, and were fully integrated into the Schengen area in December 2007. Estonia adopted the euro as its national currency on 1 January 2011, Latvia in 2014 and Lithuania in 2015.

The office of B2B Baltic.Travel is located at the geographical centre of the Baltic region – in Riga, Latvia.